Quality
Products are selected for fit, durability, profile, and manufacturer support. The roof is treated as a system, not a stack of materials.
Sherriff Goslin Roofing | 120 years in business this year
Sherriff Goslin roofing expertise for homes and commercial steep-slope properties.
Since 1906, Sherriff Goslin has built its name on roofing standards, training, products, and field experience. In 2026, that story reaches 120 years.
Company first
The Sherriff Goslin name, story, and standard lead the conversation.
The Sherriff Goslin name, logo, history, and reputation are the foundation. Joe gives homeowners, property managers, churches, schools, hotels, condominium associations, and commercial owners a direct path to a real person inside that company. The goal is simple: match the roof and water-management system to the property, the budget, the weather exposure, and the life expectancy the building actually needs.
The Sherriff Goslin story
From a one-horse roofing company in Battle Creek to 120 years in business.
Sherriff Goslin traces its roots to 1906 in Battle Creek, Michigan. In 2026, that makes 120 years in business. The company became Sherriff Goslin Company in 1920 and grew across Michigan, Indiana, and Ohio while developing its own roofing identity around Art-Loc interlocking shingles, long-standing family leadership, and a culture built around quality, safety, and integrity.
Read the full Sherriff Goslin history1906Battle Creek Roofing & Manufacturing Company begins.
1910Fred Sherriff becomes a partner.
1920The Sherriff Goslin Company name is adopted.
1930Art-Loc trademark is issued and the shingle is introduced.
2018Metal roofing becomes part of the offering.
2026Sherriff Goslin marks 120 years in business.
TodayLocations serve Michigan, Indiana, Ohio, and Florida.
The demands we hold the job to
The Sherriff Goslin standard is the jobsite expectation.
Integrity
Recommendations should be understandable, defensible, and tied to the real condition of the building. No fog, no pressure theater.
Expectation
Communication, scheduling, site protection, and cleanup matter because the experience is part of the finished roof.
Demand
Specialty systems require details: ventilation, flashings, transitions, underlayments, fastening patterns, and water movement.
Joe's role inside Sherriff Goslin
Over 30 years in roofing, including 15+ years strengthening Sherriff Goslin systems.
Industry experience: Joe brings more than 30 years of roofing experience, including over 15 years with Sherriff Goslin focused on troubleshooting, application standards, product use, and solving problems inside roofing systems.
Quality results: Within two years, that field work helped greatly reduce callbacks and application-related product errors, strengthening the way crews approached installation details.
Training builder: After effectively working himself out of that original role, Joe helped launch a real-world training facility where employees could learn installation methods hands-on.
Video library: Joe also helped build a training video library available to employees before and after in-person training, creating a repeatable standard beyond a single classroom session.
Branch support: He traveled regularly to most Sherriff Goslin locations, working with customers, managers, and crews on application questions, quality concerns, and roof system problem-solving.
Program development: Joe helped move the company into commercial steep-slope work for larger properties such as condominium complexes, hotels, schools, and churches, then into metal roof systems and a residential metal roofing program with a 20-year weathertight warranty.
Roofing systems Joe helps evaluate
From everyday protection to architectural roof systems.
Roofing systems
Metal roofing, shingle systems, specialty products, commercial steep-slope solutions, and roof details where planning and installation discipline drive performance.
Project GalleryArt-Loc® shingles
Sherriff Goslin's patented interlocking shingle system with a distinctive diamond-shaped look, Class 4 impact resistance, Scotchgard Protector, and long-standing company identity.
Art-Loc® system notesMetal roofing systems
Standing seam, exposed-fastener, architectural metal, and specialty metal roof systems planned around panel selection, substrate, trim, ventilation, and weathertight detailing.
Metal roof planningEDCO steel shingles
Metal shingle options for owners who want long service life, clean profiles, and strong Midwest weather performance.
View EDCO steel roofingBrava roof products
Polymer shake, slate, and tile-style roofing for projects that need architectural character with modern material benefits.
View Brava roof tileF-Wave synthetic shingles
REVIA synthetic shingles for owners who want a premium slate or shake look with impact resistance, no asphalt, and no granules.
View F-Wave shinglesCedar shake
Traditional shake applications, replacements, and upgrades where texture and craftsmanship are central to the look.
Cedar treating notesLudowici tile
Clay tile solutions for premium properties where historic presence, weight, drainage, and installation discipline matter.
View Ludowici tileVentilation systems
Intake, exhaust, attic health, and under-deck ventilation details that help the roof assembly perform as intended.
Why ventilation mattersIce damming
Cold-climate roof planning that looks at heat loss, insulation, ventilation, eave protection, and water movement at the roof edge.
Why ice dams formResidential shingles
Standard residential roof replacements, repairs, inspections, and storm-related solutions with clear written recommendations.
View Atlas shinglesCommercial shingle roofs
Steep-slope commercial, church, farm, barn, and multi-building properties that need a contractor who understands scale.
View Atlas shingle systemsResidential gutters
Aluminum, steel, and copper gutter systems including 5-inch, 6-inch, half-round, custom profiles, and larger specialty sizes planned around drainage, appearance, durability, and long-term water control.
Gutter system notesCommercial gutters
Commercial gutter and downspout solutions including box gutters, 7-inch and larger sizes, custom profiles, aluminum, steel, copper, and specialty systems for larger roof areas.
Commercial gutter planningCommercial flat roofing
Membrane and flat roof support led by Alex, Sherriff Goslin's commercial division manager, and his Battle Creek team for evaluation, repair planning, replacement options, insulation, drainage, and water management.
Flat roof support
Warranty support
A roof warranty should be built on the system, not hidden in the fine print.
Warranty strength starts before the first shingle or panel is installed. Product selection, ventilation, underlayment, flashings, fastening, documentation, and manufacturer requirements all matter. The goal is to give customers warranty options that are clear, useful, and backed by a roof system installed to the proper standard.
Review Warranty SupportAtlas PRO+ program participation helps Sherriff Goslin offer strong Atlas Signature Select warranty options on qualifying residential and commercial shingle systems.
Every residential metal roof installed through the program includes a 20-year weathertight warranty, which is uncommon in the metal roofing industry.
Atlas shingles featuring 3M Scotchgard Protector help resist black streaks caused by algae and support cleaner-looking roofs over time.
Start here
Tell Joe what kind of roof decision you are facing.
Joe can be reached through simple, memorable addresses like RoofWithJoe.com and MichiganRoofExpert.com, but the company behind the work is Sherriff Goslin Roofing.